Japan is one of the world’s major e-commerce markets, with annual retail turnover of 375 billion Australian dollars in 2022. While Japanese consumers were initially slow to embrace e-commerce, the COVID-19 pandemic forced shoppers on-line. Japan’s established economy and predominantly urban population make it a desirable market for online sellers.
Australian businesses that wish to succeed in the Japanese eCommerce market need deep understanding of the eCommerce ecosystem, including platforms, logistics, the digital landscape, and customer behaviour and preferences.
This program is for organisations wanting to expand and optimise their eCommerce business in Japan.