China is Australia’s largest trading partner and the most populous country in the world. The rapidly rising middle class is expected to account for 70 percent of this market’s population by 2030, representing a lucrative commercial opportunity. The China-Australia Free Trade Agreement (ChAFTA) has given Australian businesses unprecedented access to Chinese markets.
To enter this vast market, Australian enterprises must strengthen their capabilities and gain a deeper understanding of the local business climate.
This program helps participants develop skills to do business, have meaningful interactions, and maximise commercial results with Chinese stakeholders.