Japan is one of the world’s largest eCommerce markets, characterised by a focus on business-to-consumer (B2C) sales and an emerging consumer-to-consumer (C2C) market.
Propelled by COVID-19, the number of households using e-commerce services has steadily grown in recent years. E-commerce platforms in Japan are becoming more sophisticated which in turn is predicted to further increase consumer uptake. An “eCommerce first” expansion strategy is an appealing option for Australian exporters looking to enter Japan.
This program is for businesses interested in understanding the eCommerce ecosystem in Japan and what it takes to establish an eCommerce presence there.