Introduction to eCommerce for Beauty, Skincare and Makeup in China
Overview
China’s Beauty, Skincare and Makeup (BSM) eCommerce industry grew rapidly in response to the 2020 coronavirus epidemic, propelling it to near the top of the global market in 2022. BSM eCommerce accounts for more than 40% of beauty product retail sales in China, and the market is expected to reach AUD72 billion by 2024.
To gather momentum and capitalise on the enormous potential of the Chinese BSM eCommerce market, Australian businesses need a long-term strategy and core strengths.
This programme is designed for companies interested in exploring the BSM eCommerce ecosystem in China and learning what it takes to establish an eCommerce presence there.
Key Takeaways
- Accelerate your understanding of China’s eCommerce platforms, consumer preferences and digital landscape focused
on the BSM sector. - Build export capability to succeed in China’s BSM eCommerce market.
- Gain access to key Chinese experts essential for navigating BSM eCommerce in China.
- Enhance your competencies, knowledge, and capabilities to support results with your BSM eCommerce partners in China.
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Introduction to eCommerce for Beauty, Skincare and Makeup in China
Foundation
- Exporters
- ASX Listed organisations
- SMEs
- Professional services organisations
- Federal, state or local governments
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