China has a long history of prioritising preventative health and well-being. With an increasingly ageing population the Chinese Health and Nutritional Supplements (HNS) eCommerce industry provides a significant opportunity for Australian businesses.
The worldwide pandemic has transformed the wellness retail market, and more conventional companies are transitioning to eCommerce. Last year, Chinese cross- border eCommerce increased 18.6% year-over-year to AUD411 billion.
This program is designed for businesses interested in exploring the HNS eCommerce ecosystem in China and what it takes to build an eCommerce presence there.