Introduction to eCommerce in China
Overview
China contributed more than half of the world’s retail e-commerce sales in 2021, with a sales value that surpassed the sum of Europe and the United States. China has the largest digital buyer population in the world, with over 780 million individuals.
As China’s digital landscape grows and evolves, organisations seeking to succeed in China must develop the critical capabilities required to navigate that landscape.
This program is for businesses interested in understanding the eCommerce ecosystem in China and what it takes to establish an eCommerce presence there.
Key Takeaways
- Raise your level of understanding of the rapidly evolving eCommerce ecosystem and platforms in China.
- Understand what it means to navigate and stand out in this fast-paced digital landscape.
- Gain practical insights and tips to inform your eCommerce strategy for China.
You may also like
Introduction to eCommerce in China
Foundation
- Exporters
- ASX Listed organisations
- SMEs
- Professional services organisations
- Federal, state or local governments